Beyond How-Tos and Expertise

Building a brand is a continuous process based on formulating hypotheses, gathering data, validating assumptions, and making changes.

Aka Seven Social Trends That Won't Change in the Next 10 Years.

Learn how small but mighty updates to the visual brand identity can facilitate startup's evolution into the leading product on the market.

Contrary to prevalent marketing notions, the text impacts the effectiveness of a landing page more than images.

Learn from real-life examples the steps a startup can take to democratize science in branding and marketing.

Learn the criteria on developing a logo with your designer that will become a strategic asset for your startup in science and technology.

Take a closer look at brand DNA and how it instructs the business strategy, branding, and marketing efforts.