This post explores how Web-to-App (Web2App) flows can improve mobile onboarding, user acquisition, and conversion by guiding web visitors through personalized landing pages into your app. It covers best practices, design tips, and some skepticism around it.
Read more →The long game of biotech and the shortcuts we’re not thinking of.
Read more →A reflection on the tension between visionary futures of AI, bio-hacking, and space and the reality that is yet to catch up.
Read more →A list of active venture capital firms curated in July 2024.
Read more →Can a meticulously crafted brand be a game-changer for drug developers in the high-stakes world of IPOs?
Read more →Jargon, social proof, colors — each element can assist your startup in reaching and resonating with your audience. This article offers nuanced strategies to enhance your startup’s messaging.
Read more →Building a brand and marketing it is a process of refining your brand identity over time.
Read more →A breakdown of the B2B SaaS audience in Biotech and Life Sciences.
Read more →Learn how small but mighty updates to the visual brand identity can facilitate startup's evolution into the leading product on the market.
Read more →Contrary to prevalent marketing notions, the text impacts the effectiveness of a landing page more than images.
Read more →To build a strong startup, one needs a unique selling proposition (USP) to develop the product and a point of view (POV) to build a brand.
Read more →Growth is a necessary agent of development. However, today we tend to confuse three detached ideas: change, growth and improvement.
Read more →Learn from real-life examples the steps a startup can take to democratize science in branding and marketing.
Read more →Learn the criteria on developing a logo with your designer that will become a strategic asset for your startup in science and technology.
Read more →How not to do a startup and not to sell your soul.
Read more →Take a closer look at brand DNA and how it instructs the business strategy, branding, and marketing efforts.
Read more →Develop a compelling brand story, communicate the value proposition, and build trust with potential customers.
Read more →Read what lies in the foundation of any brand.
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