Product & UX

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Onboarding for apps: a case for Web-to-App flows

This post explores how Web-to-App (Web2App) flows can improve mobile onboarding, user acquisition, and conversion by guiding web visitors through personalized landing pages into your app. It covers best practices, design tips, and some skepticism around it.
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Your users aren’t your primary audience.

A breakdown of the B2B SaaS audience in Biotech and Life Sciences.
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How to build a landing page for a biotech startup without “cool” images?

Contrary to prevalent marketing notions, the text impacts the effectiveness of a landing page more than images.
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