Can a meticulously crafted brand be a game-changer for drug developers in the high-stakes world of IPOs?

Jargon, social proof, colors — each element can assist your startup in reaching and resonating with your audience. This article offers nuanced strategies to enhance your startup’s messaging.

Building a brand and marketing it is a process of refining your brand identity over time.

Learn how small but mighty updates to the visual brand identity can facilitate startup's evolution into the leading product on the market.

To build a strong startup, one needs a unique selling proposition (USP) to develop the product and a point of view (POV) to build a brand.

Learn from real-life examples the steps a startup can take to democratize science in branding and marketing.

Take a closer look at brand DNA and how it instructs the business strategy, branding, and marketing efforts.

Develop a compelling brand story, communicate the value proposition, and build trust with potential customers.