Design for startups that apply science to real world.
“Ksenia consistently provided exceptional work by deeply understanding our brand and the competitive market landscape. Her ability to grasp the nuances of our technology and audience was crucial in reaching our goals and shaping messaging.”
Very impressive blah blah blah
“Very impressive blah.”
Célia Gasselin Growth Team Lead, LabTwin
“Even more impressive blah.”
Célia Gasselin Growth Team Lead, LabTwin
01 About me
Brand design for growth.
Hi, I'm Ksenia, a freelance Growth Designer working with startups in Biotech and Life Sciences.
Good design explores possibilities and manifests meaning. Rather than merely coming up with a creative idea, I tailor your brand to the audience’s expectations and business needs.
My approach to brand development is holistic, covering every touchpoint from the website to marketing assets, and growth-driven, launching quickly, learning with an open mind, and improving rigorously.
Although a visual craftsman, I strongly believe that transformation is linguistic. Frame a problem, articulate the goals, and a better design solution will follow.
02 What I do
Align your brand to your audience & business goals.
01 Strategy
We uncover your brand's ambitions, understand your diverse audience groups, analyze the market, identify opportunities, and develop an action plan.
02 Design
Starting with the website design, we quickly build the necessary launch assets to establish an online presence, build an audience, gather data, and test.
03 Continuous improvement
We identify high-impact action items to experiment with and develop further until we meet key metrics and create visually appealing, meaningful brand experiences that support your teams.
Science is complex. Communicating it with clarity lies in accuracy, not solely in simplicity. Accuracy is achieved by trying different things to find the right answer.
Different must also be compelling
Novelty is intimidating. In the realm of science, where skepticism is common, effective communication relies on compelling storytelling.
Interested in learning how startups turn skeptcis into advocates for science? Read here →
Everyone seems to have a loud mission
To be perceived as genuine and credible, delivering a consistent brand experience is equally important as articulating goals.
This post explores how Web-to-App (Web2App) flows can improve mobile onboarding, user acquisition, and conversion by guiding web visitors through personalized landing pages into your app. It covers best practices, design tips, and some skepticism around it.
For those bored with generic how-tos and rigid experise.
Slow thinking
I believe the coolest things happen at the intersection of knowledge. I also think that there is too much content that we consume like fast food.
ISo I’ve created a Substack called Slow Thinking to have a space to dig deeper and reflect on interdisciplinary connections between creative & strategic, business & philosophy, and science & design.
“Ksenia consistently provided exceptional work by deeply understanding our brand and the competitive market landscape. Her ability to grasp the nuances of our technology and audience was crucial in reaching our goals and shaping messaging.”
Célia Gasselin Growth Team Lead, LabTwin
“Ksenia approached the challenge with a strong mix of creativity and strategic thinking. She spent time brainstorming closely with the team, digging into user research, and brought a thoughtful, experience-driven perspective to the table. Beyond her design work, what impressed me was her genuine curiosity.”
