People-friendly tech and science.

Strategy to fuel growth. Design to drive adoption.
01 About me

Hi, I'm Ksenia - a Growth Designer.

I collaborate with growth-stage startups in tech and science to drive activation, retention, and market traction.
My approach focuses on the high-impact touchpoint—from product UX to user flows to messaging. Through strategic work, I strive to deliver results from day one.
Sounds good?
Let's talk
To invent is to create something new. To innovate is to introduce the new to the market.
“Ksenia consistently provided exceptional work by deeply understanding our brand and the competitive market landscape. Her ability to grasp the nuances of our technology and audience was crucial in reaching our goals and shaping messaging.”
Célia Gasselin
Growth Team Lead, LabTwin
02 What I do

Values-driven, metrics-informed solutions.

70%

Return on ad spent

18.6%

Relevant uplift in revenue

94%

Increase in organic MQL generation

01 Bringing a fresh perspective

I bring an external lens to spot blind spots, challenge assumptions, and uncover frictions—so we can focus your efforts on what truly moves the needle.

02 Making complex intuitive

Through clear UX, intuitive flows, and compelling value proposition we make it clear to users, investors, and partners why your product matters.

03 Optimizing for traction and retention

We refine flows, conversion points, and moments that shape decisions to improve adoption, user acquisition, and engagement.
03 Design services

Tailored to your goals, focused on your growth.

Let's talk next steps
UX/UI Design
PLG
User Research
Hypothesis
Growth Strategies
UX Writing
Experiment Design
A/B Testing
Messaging
Mobile Apps
Web Development
Prototyping
Design Systems
Optimization
Growth Marketing
Landing pages
Onboarding
Website Design
Behavior Nudges
Go-to-market strategy
Case study

LabTwin: From the First to the Leading Digital Lab Assistant

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Case study

LabTwin: From the First to the Leading Digital Lab Assistant

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Case study

LabTwin: From the First to the Leading Digital Lab Assistant

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Case study

LabTwin: From the First to the Leading Digital Lab Assistant

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Case study

LabTwin: From the First to the Leading Digital Lab Assistant

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“Ksenia approached the challenge with a strong mix of creativity and strategic thinking. She spent time brainstorming closely with the team, digging into user research, and brought a thoughtful, experience-driven perspective to the table. Beyond her design work, what impressed me was her genuine curiosity."
Armina Mkhitaryan
Head of Brand, Sololearn
03 Design services

Tailored to your goals, focused on your growth.

Let's talk next steps
Case study

LabTwin: From the First to the Leading Digital Lab Assistant

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Case study

LabTwin: From the First to the Leading Digital Lab Assistant

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Case study

LabTwin: From the First to the Leading Digital Lab Assistant

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Case study

LabTwin: From the First to the Leading Digital Lab Assistant

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Case study

LabTwin: From the First to the Leading Digital Lab Assistant

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Building something that matters?

Let's talk
Product Designer, Growth

Have a project in mind?

email me
LinkedIn
Medium
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Dribbble
Substack